Who am I

I am a modern, up to date, boutique Market Research Recruiting Agency. Established in 1991, I have an extensively developed respondent database throughout metropolitan and regional Australia, with added New Zealand capabilities. My recruiting is ONLY done in house from my independent internal database which is constantly expanding via promotions, referrals and social media platforms.

What we do

Our Market Research is conducted for clients who vary from major manufacturers, government organisations to advertising and marketing agencies.

Research sessions are conducted as:

Focus Groups
Indepth Interviews
Product Testing
Advertising Testing
Audience surveys
Large scale projects
Online projects

Each focus group or interview generally runs for up to 2 hours, depending on the research being conducted.

As an example, our research can be (but not limited to):

A clients advertising idea (either DVD or storyboards)
New packaging ideas
New product ideas
Testing of products
Discussion about public matters and news events
Discussion about public services such as health or transport

All feedback offered by our candidates is highly valued by the client, assisting them to further develop their product or campaign.

As each Research session is unique, the candidates for the focus groups are carefully selected to suit the requirements.

Payment details vary from project to project and are quoted upon invitation to each project. Generally payments range between $70 to up to $100 for 2 hrs.

Our sessions are always fun!

Refreshments & snacks are generally served at each session.

Enrol with us

Market research sessions are always fun. Some of the advantages of these sessions are:

You get to talk with other people just like you, about topics that matter to you, and you can make a difference.
You will never be asked to buy anything or sign up for anything
Snacks and light refreshments provided
You always get paid for your time

For regular project updates follow us on Facebook

Our skills

Whilst each research project has a different objective, Lynnette Griffiths Market Research Services pride ourselves to deliver the best outcome to our clients each time.

ALL recruitment is conducted through our office and is NOT outsourced to external contractors
Our respondents are screened by via a generic screener, then screened again to validate all answers
Our priority is to ensure a good ongoing network of people are recruited, guaranteeing fresh and vibrant respondents to attend our sessions

With our years of experience, Lynnette Griffiths Market Research Services have gained a reputable presence in the following industries:

Major department store chains
Major supermarket chains
Major food manufacturers
Alcohol and cigarettes manufacturers
Fashion labels and chains
Bookkeeping & software companies
Car & motorbike manufacturers
Radio and TV companies
Public transport, health & education providers
Leading whitegoods brands
Petcare companies
Real Estate companies

Our Clients

Our new complex in Abbotsford (Vic), 3km from the CBD on the banks of the Yarra River, offers clients the luxury of taking advantage of our private rooftop boardroom or lounge room with relaxing couches, big screen TV and fabulous city views. We offer onsite undercover parking or alternatively have a tram stop in front of our building.

Our clients include: